The go-to label for accessible designs that are always on the cutting edge of fashion – unveiled its new concept store on at the popular Phoenix Mall Of the Millennium in Pune, India. This store marks the brand’s 26th location nationwide and its second venture in Pune. Boasting the innovative Concept 6 design, this store promises to deliver a unique shopping experience to customers.

Retaining the clean and minimal colour scheme that is the hallmark of Charles & Keith’s brand aesthetics, the new concept store is given a softer touch with gradual curves and cleaner lines flowing throughout. Designed with the aim of being a space that allows customers to slow down and enjoy the process of browsing through the products, the new store is carved to provide a respite from the noise of the outside world, taking on a stripped back approach to let the beauty of the raw materials used to come through. Featuring powder coated aluminum fixtures, travertine stone laminate and white statuario marble laminated pedestals, the contemporary décor perfectly complements the brand’s covetable collections.  

To provide customers with a curated experience, each section of the store communicates a story. From footwear and bags to lifestyle accessories, customers are encouraged to explore the diverse product selection and discover the latest trends while enjoy impeccable service at the concept store. 

Discover the new Charles & Keith concept store at Phoenix Mall Of the Millennium in Pune, India.

Store Address: F-03, Phoenix Mall Of the Millennium, Western Avenue I-Type, Shankar Kalat Nagar, Wakad, Pimpri-Chinchwad, Pune, Maharashtra 411057

Opening hours: 11am – 10pm (Daily) 

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

About Charles & Keith:

Fashion label Charles & Keith was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women.

From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, Charles & Keith is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves.

Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.