Celebrating the largest-ever fragrance launch with a social sharing campaign.

Radiant, rich and luxe are three words Bath & Body Works customers are using to describe its newest fragrance, Luminous, which officially launches in stores nationwide and online today. According to a Bath & Body Works survey, 77% of consumers love getting complimented on the scent they wear though 83% say they wear a fragrance for themselves rather than to impress others. So, for the launch of Luminous, the retailer is tapping into the power of fragrance and calling for customers to “share their shine” and show how this new fragrance makes them feel luminous from the inside out.

With the purpose to make the world a brighter, happier place through the power of fragrance, Bath & Body Works is encouraging customers to let their radiance shine with its ‘Share Your Shine’ campaign. By using #ShareYourShine and tagging @bathandbodyworksindia, customers can share how the fragrance makes them feel luminous.

“Our customers view scent and fragrance as part of their identity, so by bringing an elevated yet accessible product to a passionate community, we have all the makings of a sharing and engagement campaign that celebrates our customers and is anchored in empowerment,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works. “We’re excited to meet customers where they are through a social-first campaign packed with innovative product storytelling and influencer collaborations.”

 

As the newest addition to Bath & Body Works’ prestigious and extensive fine fragrance portfolio, Luminous was created to make every day and night feel like a special occasion. The renowned fragrance retailer, who collaborates with world-class perfumers, partnered with master perfumer, David Apel, to bring inspiration to life through the creation of the fragrance.

“For me, Luminous is a joyful celebration of modern femininity. The fragrance is brilliant yet sensual and exquisitely nuanced with an air of addiction,” said David Apel, Senior Perfumer at Symrise. “The ingredients selected were very intentional — I wanted to give the fragrance a multidimensional signature with warmth, levity, elegance and most importantly, power and trail. Luminous moves with you and is a manifestation of what inspires you to live authentically and fully.”

Luminous blends three luxe fragrance notes for a rich decadence, warmth and sweetness. Ruby currant is a new and on-trend take on the dark red berry note; gilded iris is an in-demand luxurious ingredient; and praline amber provides a warm, gourmand note of the fragrance that leaves a lasting trail.

As Bath & Body Works’ largest holiday fragrance launch ever, Luminous is available in 25 products ranging from INR 299 to INR 6,499, making it an affordable luxury for many. Customers will find new and innovative products like a Dual-Ended Perfume Rollerball and Lip Gloss in addition to products the brand is known for like Eau de Parfum, Moisturizing Body Wash and Body Cream. The luxurious fragrance with on-trend, vanity-worthy packaging is perfect for those starting their gift shopping to refresh their fragrance for the season.

Fragrance from Head-to-Toe

​Bath & Body Works’ newest collection offers a sensory awakening like never before.  Infused with the benefits of Hyaluronic Acid, Aloe and Vitamin E, these products leave your skin feeling fresh, nourished and beautifully fragrant.​ Cleanse, moisturize, fragrance, repeat with a wide range of products perfect for layering.​

1. ​Daily Nourishing Body Lotion​:​ ​INR 1,999 – provides 24 hours of nourishing moisture and leaves skin feeling noticeably softer after one use.

2. Fine Fragrance Mist​: INR 2,099 – the truest way to fragrance,​ ​​scents your skin with a light-as-air-mist that’s super layerable.

3. Body Wash​: INR 1,899 – our clinically tested Shower Gel instantly hydrates the skin with a rich, creamy lather and leaves your skin feeling fresh, clean and beautifully fragranced.

4. 3 Wick Candle: INR 3,299 – delight in a sense of wonder with our dreamy, warm, joyfully bright fragrance. Candle comes topped with a decorative lid.

5. Eau De Parfum: INR 6,499 – radiant, decadent and sparkling. With a higher concentration of fragrance oils, our dermatologist-tested perfume gives you a more intense, longer-lasting scent for the ultimate, most luxurious indulgence.

6. Glowtion Body Butter: INR 2,499 – Infused with the goodness of shea butter, coconut oil, and cocoa butter it provides 24 hours of nourishing moisture and gives skin a brilliant shimmer.

7.  Exfoliating Glow Body Scrub: INR 2499 – leaves skin feeling smooth and soft and looking healthy and radiant.

8.  Moisturizing Body Wash: INR 2099 – instantly hydrates and gently cleanses your skin with a rich, creamy lather.

9.    Gentle & Clean Foaming Hand Soap: INR 999 – washes away germs and helps maintain skin’s natural moisture barrier—without dyes, parabens or sulfates.

Shop Luminous at your nearest Bath & Body Works store or shop online now at bathandbodyworks.in

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.