Opens beauty store at Inorbit Mall, Mumbai

Apparel Group is pleased to announce the opening of the first Victoria’s Secret Beauty store in Mumbai at Inorbit Mall, Malad. The launch of this store is in line with the global conglomerate’s commitment to bringing innovative retail concepts in the country.

The new store’s unique design and store of the future concept capture the essence of Victoria’s Secret global reputation for excellence and style. The store will become a one-stop shop for all beauty needs, offering a wide range of products from fragrances to accessories, and promising to be an exceptional experience for beauty lovers in the region. Among the offerings at Victoria’s Secret Beauty in Mumbai are the brand’s signature assortment of popular fine fragrances, body mists & lotions to the best travel accessories and more. The store will also feature award-winning scents such as Bombshell, Very Sexy, Tease, and Heavenly, in addition to the newly launched Bare Rose Collection.

“We’re delighted to unveil Victoria’s Secret’s fourth beauty store in India, promising an unparalleled shopping experience for beauty enthusiasts in Mumbai. This store embodies our dedication to bridging the gap between international brands and the Indian consumer, offering a world-class beauty experience tailored to local preferences,” said Mr. Tushar Ved, President of Apparel Group India.

Mr. Abhishek Bajpai, CEO of Apparel Group India added, “As we continue to grow and expand our retail presence in Mumbai, we are excited about the journey ahead. We are confident that the choice of Inorbit Mall as the store’s location will further strengthen our commitment to reaching our target audience leveraging the appeal of the city’s newest shopping destination.”

The store’s groundbreaking design and “Store of the Future” concept create a truly unique beauty and accessories experience. Victoria’s Secret Beauty at Inorbit Mall is open to the public, inviting residents and visitors to discover the brand’s exceptional collection of fine fragrances, travel accessories and more.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.