• With an array of options across segments like Mist & Lotions, Body Care, Perfumes, Bags and Wallets, Apparel Group has introduced Victoria’s Secret Beauty on the Myntra platform.
• The addition of one of the leading global specialty retailers on Myntra, will cater to the affluent millennial and GenZ women consumersgiving the platform a major fillip, considering that the Fragrances, Bath & Body, and Accessories segments are among the most sought-after categories.
• This exciting new association will also strengthen the brand’s position in the country making its iconic products accessible to customers from around 19000 pin codes in the country.

December 11, 2023: In a strategic move that further expands its collection of sought-after international brands, Myntra has partnered with Apparel Group to add Victoria’s Secret Beauty, one of the world’s most renowned retailers, onto its leading platform. Victoria’s Secret, a brand under Apparel Group, will delight shoppers with its extensive range of fragrances, body mists, lotions, and fashion-forward accessories, including the brand’s chic handbags and cosmetic cases. 

To begin with, Victoria’s Secret will offer 300+ options on Myntra, covering segments like Mist & Lotions, Body Care, Perfumes, Bags, and Wallets. The addition of one of the most popular fragrance brands on Myntra will give the platform a major fillip, considering that the Fragrances, Bath & Body, and Accessories segments are among the brand’s top performers. Additionally, Fragrances is also among the fastest growing personal care categories in the country. Some of the products customers should watch out for will include the Bombshell, Tease, Very Sexy & the newly launched Bare collection, and other marquee collections which will be a part of the portfolio.

Myntra’s deep understanding of evolving customer preferences, vast network of distribution channels, and a proven track record of success in growing international brands from strength to strength will enable Victoria’s Secret to build deeper resonance with their Indian consumers. This thrilling partnership will not only strengthen the brand’s foothold within the country by making its iconic products available to customers across nearly 19,000 pin codes, but also amplify its message of inclusivity through a diverse product line. This, in turn, will cater to a wider, younger audience who resonate with the brand’s values. Myntra’s association with Apparel Group will see the coming together of two innovation-first powerhouses in the retail industry, that at its core are united by their larger vision of inspiring and empowering consumers to express themselves freely through their lifestyle choices.

Victoria’s Secret Beauty’s visibility on Myntra will be augmented with an Online Brand Store (OBS), enabling navigation via the fragrance and luxe stores on the app, detailed product specifications, and the shop by note feature.

Speaking on the launch of the brand, Sharon Pais, Chief Business Officer, Myntra, said, “As we officially step into the season of parties and weddings, the addition of Apparel Group brand Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra. We are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who continue to build a deep appreciation for popular international brands. We are thrilled to bring the essence of this much-loved brand to our platform, offering our customers a taste of global luxury and inimitable style.”

“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care & fashion forward accessories to its customers. This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base. With Myntra’s extensive reach, deep understanding of evolving consumer preferences, and proven success in growing international brands, we are confident that Victoria’s Secret Beauty will resonate deeply with their customers” says Mr. Tushar Ved, President Apparel Group.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.