Opens store at Phoenix Mall of Asia, Bengaluru and Inorbit Mall, Hyderabad.

12 December, 2023, National: Apparel Group India is delighted to announce the opening of two new Victoria’s Secret stores in prominent South Indian markets, marking a significant stride in the company’s commitment to meeting the escalating demand for its renowned brands. Victoria’s Secret has expanded its presence in India with a new store opening at Phoenix Mall of Asia in Bengaluru. The brand will further expand its footprint with another store opening at Inorbit Mall in Hyderabad on December 15, 2023.

Understanding the distinctive tastes and cultural nuances prevalent in the South Indian market, Apparel Group has meticulously curated a selection of Victoria’s Secret products. This includes specific cuts, colours, and designs tailored to resonate with local customers. While vising the store, consumers can expect groundbreaking design, curated selections of Victoria’s Secret trendy and iconic items, and polished ambiance mirroring the brand’s global reputation for excellence and style. Both the stores promise a personalized and culturally attuned shopping experience for its consumers.

In Bengaluru, discover a curated selection of Victoria’s Secret’s iconic bras, panties, and sleepwear across various collections, including the latest Dream Angels and Victoria’s Secret PINK Wear Everywhere Bra lines. Both stores carry the full range of Victoria’s Secret beauty products and accessories, featuring the newly launched Bare Rose collection, along with limited-edition holiday offerings like Bombshell Magic.

“At Apparel Group, we are not merely expanding our footprint; we are opening gateways for global brands to seamlessly integrate into the fabric of India. We wanted to bring iconic Victoria’s Secret brand closer to our customers in South India. These new stores represent our dedication to understanding local preferences while delivering an unmatched shopping experience.”, said Mr. Tushar Ved, President of Apparel Group India

This strategic expansion serves as a testament to Apparel Group’s commitment on bringing a diverse array of global brands to the fingertips of consumers across the nation. By penetrating into local markets, the company aims to enrich the retail experience for a broad spectrum of consumers, fostering a dynamic and cosmopolitan shopping environment. These strategic openings underscore Apparel Group’s dedication to reaching diverse markets and serving the unique preferences of South Indian consumers.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.