~ Opens new stores at Ambience Mall, Gurugram and Phoenix Marketcity, Kurla, Mumbai ~

Amidst the ongoing expansion efforts across the country, Apparel Group, the global fashion, and retail conglomerate, has unveiled two new stores of Victoria’s Secret in prominent locations of Gurugram & Mumbai. Located in the vibrant locales of Gurugram’s Ambience Mall and Mumbai’s Phoenix Marketcity Kurla, these new stores reflect the company’s commitment to satisfying the growing demand for international brands in India.

The newly unveiled stores epitomize Apparel Group’s commitment to delivering a luxurious and immersive shopping experience. While visiting the store, consumers can expect groundbreaking design, a curated selection of Victoria’s Secret trendy and iconic items, and polished ambiance mirroring the brand’s global reputation for excellence and style. The brand is introducing the innovative “Store of the Future” concept to deliver an engaging shopping experience and setting new standards in retail innovation.

In Gurugram, discover a selection of Victoria’s Secret’s iconic bras, panties, and sleepwear across various collections, including the latest Body By Victoria Collection. Both stores carry the full range of Victoria’s Secret beauty products and accessories, featuring the newly launched Bare Rose collection. This significant expansion marks a pivotal moment for Apparel Group and Victoria’s Secret in India, offering a sophisticated and appealing shopping experience for consumers.

“Embarking on a strategic expansion journey with the opening of two new Victoria’s Secret stores, Apparel Group reaffirms its commitment to elevating the fashion landscape. These additions align seamlessly with our vision of offering unparalleled luxury and style to our customers. As we continue to grow and strengthen our presence, we look forward to creating immersive shopping experiences that showcase the iconic allure of Victoria’s Secret. This expansion is a testament to our dedication to curate diverse, trendsetting collections that resonate with the dynamic tastes of our patrons across the country.” said Mr. Tushar Ved, President of Apparel Group India.

Mr. Abhishek Bajpai, CEO of Apparel Group India, shared his anticipation for the expanding retail presence in Gurugram, Mumbai, and nationwide. “As we continue to grow across key cities like Gurugram and Mumbai, we eagerly look ahead to the exciting journey that lies before us. Through our strategically located stores at Ambience Mall and Phoenix Marketcity, we are confident in establishing a meaningful connection with our target audience, capitalizing on the allure of these top-tier shopping destinations in the city.”

This strategic expansion serves as a testament to Apparel Group’s commitment on bringing a diverse array of global brands to the fingertips of consumers across the nation. By expanding within these markets, the company aims to enrich the retail experience for a broad spectrum of consumers, fostering a dynamic and cosmopolitan shopping environment. These strategic openings underscore Apparel Group’s dedication to reaching diverse markets and serving the unique preferences of Indian consumers.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.