Bath & Body Works will augment its shop-in-shop footprint with Shoppers Stop across the country.

4, December 2023, National: Apparel Group, a global fashion and lifestyle conglomerate, has exclusively partnered with Shoppers Stop, to expand the presence of one of America’s #1 fragrance brands – Bath & Body Works into the Indian market. This strategic collaboration marks a pivotal milestone in Bath & Body Works’ entry into the shop-within-a-shop retail concept.

Shoppers Stop, India’s leading omnichannel destination for beauty and fashion will be home to the Bath & Body Works first shop-in-shop at the popular City Centre Mall in Salt Lake, Kolkata. The immersive retail experience offers a wide range of Bath & Body Works’ signature products, including body mists, shower gels, candles, and more. This strategic move aligns seamlessly with Apparel Group’s vision for Bath & Body Works’ growth in India, through the shop-in shop format , to introduce the brand to a new and vibrant market.

With a growing consciousness of beauty trends and the increasing accessibility of international beauty brands and online shopping, the Indian market is anticipated to experience sustained growth in the coming years. Through its network of nearly 40 stores nationwide and a dedicated Indian website, Bath & Body Works has carved a prominent niche in the beauty industry, cultivating a devoted customer base, and cementing its position as a leading player in the Indian beauty arena.

“We are excited about the prospect of this alliance, which will enable us to introduce our brand Bath & Body Works’ products to a wider audience across India. We firmly believe that this collaboration will not only benefit both companies but also play a significant role in driving the growth of the Indian beauty market. As we embark on introducing more global brands into the market, we eagerly anticipate working closely with Shoppers Stop to foster mutual growth and success”, stated Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd.

This launch of Bath & Body Works solidifies Shoppers Stop’s leadership in the Beauty and Personal Care category. Commenting on the same, Biju Kassim, Customer Care Associate and CEO, Beauty at Shoppers Stop, emphasizing the pivotal role of beauty as a strategic pillar for the company said, “At Shoppers Stop, customer satisfaction is our guiding principle and meeting the diverse needs of our customers remains our top priority. With the introduction of Bath & Body Works in our stores exclusively, we are set to enhance our beauty offering significantly. This launch in the city of Kolkata, with its beauty conscious community and rich cultural heritage perfectly aligns with our mission of delivering premium products from a renowned brand like Bath & Body Works to the beauty enthusiasts in the region.”

Apparel Group is steadfast in its commitment to augmenting its brand portfolio in India, acknowledging the increasing demand for international beauty products among discerning Indian consumers. The strategic alliance between Apparel Group and Shoppers Stop marks a formidable union of strengths, propelling both retail companies to seize the growing demand for high-end beauty products in the Indian market.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.