The brand expands its Omnichannel Presence & Retail Footprint with the launch of its 37th store in India.

Bath & Body Works, one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® opens its first store in Udaipur at Nexus Celebration Mall. Apparel Group, a global fashion and lifestyle retail conglomerate brought Bath & Body Works to India in the year 2018 and has created an omnichannel experience for the brand since then. Having established itself as one of the most sought-after personal care essentials and home fragrance brands for women and men, the Bath & Body Works store at Udaipur, will be spread over 669 Sq. Ft. offering a breadth of exclusive fragrances for body and home.

Building further on the brand’s mission to expand its offline presence in the Indian market in 2018, Bath & Body Works currently has a network of 36 stores in 20 cities across New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, and Chandigarh to name a few. The brand launched their own e-commerce platform in India in 2019 to broaden its Tier 2 & Tier 3 city penetration and accessibility via a robust omnichannel presence. As India witnessed a surge in e-commerce with consumers turning to digital alternatives, Bath & Body Works further expanded its presence in the online space by launching beauty and fashion e-retailers like Nykaa, Myntra and Amazon.

Bath and Body Works will mark a significant milestone with a new category launch in India “The Men’s Shop” tailored specifically for the modern Indian man. The brand is broadening its range of products for men by introducing a comprehensive grooming regimen, which includes the addition of a Face and Beard grooming category.

Traditionally celebrated for its extensive range of fragrances and products aimed at women and home, Bath & Body Works is now channeling its expertise and creativity into the world of men’s grooming. The new men’s collection offers a curated selection of Face Care, Beard Care, and a host of other products establishing itself as a one-stop destination catering to the distinct requirements of today’s contemporary man. The Men’s Shop is a way to give male customer base their very own destination within the brand to create and customize a product experience and routine that is unique and authentic to their lifestyle.

Bath and Body Works is the place to personalize your routine and get the products that will make you feel like your best self and your home feel all your own. Discover your signature fragrance and build your everyday regime with Bath and Body Works.

Men’s Core Grooming: Face

Daily Face Wash: Refreshes skin and leaves it feeling restored while maintaining your natural moisture barrier

Exfoliating face Wash: Cleanses and exfoliates for skin that feels refreshed

Daily Face Lotion: Hydrates in a lightweight, non-greasy formula for nourished skin

Hydrating face Cream: Instantly moisturizers, leaving skin feeling soft and looking healthy

Men’s Core Grooming: Beard

Beard & Face Wash: Washes away dirt, leaving beard and skin feeling fresh, clean and looking healthy

Beard Oil: Conditions for a softer- feeling beard

Beard & Scruff Cream: Nourishes facial hair and leaves skin feeling soothed

Hero Fragrance:

Protect Men’s growth and amplify storytelling with distortion to this highly seasonal & giftable fragrance, Hero.

Men’s Core Redesign:

Ocean: Dive into crystal clear blue waters with an invigorating blend of blue cypress, vetiver & coastal air. A robust yet luxurious blend of the world’s finest ingredients made for men.

Bourbon: Cozy up to this bold, spicy blend of white pepper, dark amber & Kentucky oak.

Mahogany Teakwood: Take an entrancing walk through the woods with this striking blend of mahogany, black teakwood & lavender.

At the Beach: Transport yourself with At the Beach’s third design! New and existing C’s will be surprised and delighted by this year-round Staple’s new, emotional aesthetic

“We are excited to announce our first-ever store opening in Udaipur at Nexus Celebration Mall.  Our goal is to provide shoppers with an immersive brand experience as we emphasize on the expansion of our omni-channel presence and the growth of our offline retail network. Additionally, we are also very excited to introduce a new category under our brand portfolio by launching ‘The Men’s Shop’ that will focus on offering grooming products designed specifically for the modern Indian men” stated by Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd.

At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favorites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collections to suit every personality and occasion.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.