Founded in 1985 and acquired by François Roberge in 1996, La Vie en Rose has solidified itself as a leading Canadian retailer in the lingerie, swimwear, and loungewear industry. Committed to quality and comfort, La Vie en Rose empowers individuals with a diverse range of undergarments, lingerie, sleepwear, swimwear, and beachwear. Products cater to real-life needs, prioritizing both comfort and style. The brand prides itself on an effortless and enjoyable shopping experience for all customers.