Celebrating the Grand Opening of their First Store at DLF Mall Of India on Friday, July 28th.

The leading Canadian lingerie and sleepwear brand, la Vie en Rose, is thrilled to announce its expansion into the vibrant Indian market with the opening of its first store on July 28th. Located on the ground floor of DLF Mall of India in Noida, the new store will welcome customers starting 28^th July 2023. The New store will feature an extensive range of meticulously crafted lingerie, sleepwear and swimwear designed to enhance and embrace the diverse body types and individual preferences. From delicate lace to comfortable pajamas, la Vie en Rose will provide a wealth of options that empower women to feel confident and beautiful.

“We are excited to bring the la Vie en Rose experience to India” said François Roberge, President and CEO of la Vie en Rose. “Our expansion into this thriving market reflects our dedication to providing customers with exceptional fashion options and an enjoyable shopping journey” he added. Lina Di Liello, Chief Merchandising Officer for la Vie en Rose adds “We look forward to empowering women and encouraging their self-confidence through our high-quality products.”

Mr. Tushar Ved, President, Apparel Group (India), said ”We are happy to bring la Vie en Rose to India, an iconic brand that embodies a lifestyle that celebrates self-confidence and empowers individuals to embrace their true selves. Our vision is to fill the void in the lingerie and sleepwear industry with a touch of elegance, sophistication, and attainable price points.”

According to Mr. Abhishek Bajpai, CEO, Apparel Group (India),  “We are committed to enhancing the apparel landscape in India by bringing world-class quality and fashion-forward designs. With la Vie en Rose, we aspire to elevate the intimate wear shopping experience, inspiring a newfound sense of confidence and allure for our discerning customers in India. This is an exciting opportunity to connect with customers and present them with an opportunity to experience the brand’s diverse range of lingerie, sleepwear and swimwear.”

The new store will create a warm and inviting ambience, complemented by knowledgeable and friendly staff who are passionate about assisting customers in finding their perfect fit and style. This eagerly anticipated launch signifies la Vie en Rose’s commitment to setting new benchmarks in lingerie and sleepwear fashion, combining comfort and style. The grand opening of la Vie en Rose’s first store in India on July 28th promises to be a remarkable event, marking the brand’s exciting entry into the Indian market.

About la Vie en Rose Inc.

Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. Based in Montréal, the company has over 4500 employees and 280 stores across Canada under two separate brands, la Vie en Rose and Bikini Village. la Vie en Rose focuses on providing people with high-quality and affordable undergarments, lingerie, loungewear, sleepwear, swimwear and beachwear.

Bikini Village positions itself as the destination of choice for the best selection of internationally renowned branded swimwear, beachwear and accessories for women and men. Boutique la Vie en Rose Inc. is a true Canadian success story. It has been growing internationally since 2004 with the opening of nearly 400 la Vie en Rose stores in 20 countries.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.