Opens beauty and accessories store at Phoenix Mall of the Millennium, Pune

Apparel Group is pleased to announce the opening of the first-ever Victoria’s Secret Beauty concept store at Pune’s newest shopping destination, Phoenix Mall of the Millennium, Wakad. The launch of this store is in line with the global conglomerate’s commitment to bringing innovative retail concepts while growing its presence in regional markets.

The new store’s unique design and polished ambience capture the essence of Victoria’s Secret global reputation for excellence and style. The store will become a one-stop shop for all beauty needs, offering a wide range of products from fragrances to accessories, and promising to be an exceptional experience for beauty lovers in the region. Among the offerings at Victoria’s Secret Beauty in Pune are the brand’s signature assortment of popular fine fragrances, body mists & lotions, fashion forward accessories from the latest handbags to the best cosmetic cases and more. The store will also feature award-winning scents such as Bombshell, Very Sexy, Tease, and Heavenly, in addition to the highly anticipated Bare Rose Collection.

“We are thrilled to bring the iconic Victoria’s Secret Beauty brand to Pune and provide an exceptional shopping experience for beauty enthusiasts in the region,” said Mr. Tushar Ved, President of Apparel Group India. “At Apparel Group, we are committed to bringing the most coveted international brands closer to Indian consumers. The opening of this store is a testament to our mission of providing the most desirable international brands to discerning customers”.

Mr. Abhishek Bajpai, CEO of Apparel Group India added, “With its high concentration of affluent consumers, Pune was a natural choice for us to expand our presence in Tier II cities. We are confident that the choice of Phoenix Mall of the Millennium as the store’s location will further strengthen our commitment to reaching our target audience through the newest shopping destination in the city.”

The store’s groundbreaking design and “Store of the Future” concept create a truly unique beauty and accessories experience. Victoria’s Secret Beauty at Phoenix Mall of the Millennium is open to the public from 4^th November 2023, inviting residents and visitors to discover the brand’s exceptional collection of beauty products and accessories.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel Supply Co., R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.